5 Ways to Keep Email Subscribers Engaged
So you’ve got people signed up for your emails? Congratulations…you’ve conquered the first hurdle! But you’re not off the hook just yet. Your next challenge is keeping those subscribers interested so...
View Article4 Key Ingredients for Better ILS Ads
Internet listing services (ILSs) are a powerful marketing tool to help you reach your leasing goals. But with other properties just inches away, what can you do to make your listings stand out among...
View Article5 Must-Haves for a Better User Experience on Your Website
Like it or not, renters will form impressions of your company based on their experience on your website. And they’ll form those impressions quickly! A study from the Missouri University of Science and...
View ArticleTraining Series Live! Webinar Recap: Marketing to the Power of One
Today’s consumers are more connected, more informed and more demanding than ever. And they are increasingly loyal to brands that deliver a great customer experience by aiding their product evaluation...
View ArticleSubscription and Pay-Per-Lease ILS Pricing: Pros and Cons
When you’re comparing different internet listing services (ILS) to determine which is the best fit for you, there’s no doubt price will be one of the factors you’ll consider. In addition to finding out...
View ArticleRemarketing, SEO and SEM: What’s the difference?
Too often I hear SEO and SEM used interchangeably. Now that remarketing is gaining popularity in the mix, for some, these online marketing techniques are becoming a confusion trifecta. While each...
View ArticleNew White Paper: Choosing Your ILS Partners
As a multifamily professional, one of your biggest challenges is bringing more qualified renters into your leasing office– and getting those renters to move into your community. One powerful marketing...
View ArticleTraining Series Live! Webinar Recap: Email Marketing 101
Think email is dead? Think again! With all of the communication channels available today, email has held steady as one of the most popular among consumers. In fact, according to ExactTarget, 93% of...
View ArticleWriter’s Block? 4 Sources of Inspiration for Your Next Blog Post
Do you have a blog for your apartment community? That’s great! A blog can be a great way to connect with current and prospective renters and boost your online presence. Now that your blog is set up,...
View ArticleTraining Series Live! Webinar Recap: Think Like a Technologist
Years ago, technology was under the purview of our back-end business processes, more focused on enterprise needs than those of the consumer. Marketing served as the creative force that shaped and...
View ArticleGroundbreaking Marketing Exposure for Our Partners
We know we’ve created the best rental site, and we want everyone else to know it, too. That’s why we’re backing the new Apartments.com with an unprecedented advertising campaign.Where will you see...
View ArticleAIM 2015: 4 Sessions We Can’t Wait For
The Apartment Internet Marketing (AIM) conference is an event we look forward to all year, and 2015 is no exception. This year's agenda is chock-full of great general sessions and breakouts, so...
View ArticleA Behind-the-Scenes Look at the Apartments.com Ad Campaign
You've probably seen the new Brad Bellflower ads by now from Apartments.com. They are meant to be funny and engaging, of course. But, it’s no accident that our spokesperson is a Silicon Valley maverick...
View Article3 Can’t Miss Sessions at NAA
June is just around the corner, which means it’s almost time for the 2015 NAA Education Conference and Exposition! We can’t wait to head to Las Vegas in a few short weeks to learn from industry pros,...
View Article4 Reasons Why People Aren’t Reading Your Emails
You spend time and energy building great email campaigns to connect with current and prospective renters. But when you run the numbers, you're disappointed with the results. Can’t figure out why no one...
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